Today we had to start our day earlier than the others, we left at 9 am! We walked to the tube and hopped on the Circle line and then transferred to the District line. After about an hour of traveling on the tube, we arrived at our first destination which was Super Union!!!!
Super Union is a highly decorated branding agency that welcomed us with open arms. Jessica took our picture as we stepped into the studio for the first time. The building was clean, modern, and decorated with beautiful design work. Here are a few examples!
They showed us work that was previously finished and explained in-depth their concepts and how they reached their finished designs. Some clients included LSO, ESL and Bite Back. While talking to some of the designers at Super Union, we noticed another cultural difference. The young designer asked us about our levels in college. Instead of describing the levels as "freshman, sophomore, junior and senior" he described them as "first year, second year, etc".
On our walk to the tube we passed these two examples of effective design. The left uses type in a creative way, where as the right uses an icon to convey a message. One cultural difference we saw was, the tractor trailers had three wheels on the back end instead of the usual 2 in the US.
We thought this sign for a furniture store was very funny and must be included in today's blog.
After Super Union we hopped on the tube and went to The British Library. There we saw manuscripts, the Magna Carta and the first "sketches" of the most popular songs in history by
the Beatles.
On the way to our next major destination, we stopped at St. Pancras station. This is a beautiful station full of shops, harry potter paraphernalia, and the Eurostar, where one can take the train to other destinations in Europe.
The final destination, PENTAGRAM! Pentagram has studios all over the world who create some of the most renowned design. We were so grateful to be shown some of their new projects. Here are some photos from the studio and rest of the day!
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Even though it rained all day, we had a great time exploring two studios and The British Library!
Cheers!! Love Elena and Jessica
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